A good image – the way outsiders see you – is vital for gaining people’s trust. It’s essential for your organisation’s success for various reasons.
You have to be able to win potential clients over. People like to know exactly what they’re dealing with before they start spending any money. And you need talented employees to strengthen your organisation too, but they’re less likely to apply for a job with you if they don’t know what environment they’ll end up in. Finally, a good image is also important if you’re trying to appeal to the government or the council, especially as a potential supplier.
To paint a picture of your company, you don’t just have to explain what you do, but also how you go about it, why you’ve made certain choices, and what you achieve. The way in which your organisation operates and how you treat employees; this is often where the best stories for enhancing your image can be found. Taking a well-advised approach can also highlight aspects of any charitable work you do and other corporate social responsibility.
Together we look for facts, evidence, testimonials and activities that enhance your image, to then share them in the media.
Most people like to know exactly what they’re dealing with before they start spending any money.